'Dear Hollie' advert aired during the Manchester United v Barcelona clash shows Google's sentimental side
Google has aired its first primetime UK TV advert to promote its Chrome browser, using the prime advertising slot offered during the UEFA Champions League Final.
Surely profiting from a giant TV audience and some Lionel Messi brilliance, the ‘Dear Hollie’ ad is a reworking of the US' 'Dear Sophie’ marketing campaign. It captures real-life footage of a father tracking his daughter’s development from birth onwards, by using Gmail, You Tube and Google Maps to map milestones in her life. The American version has already pulled in nearly 1.2m views on You Tube in only three weeks.
It’s a sentimental 90-second offering, that will get even the hardest techie wiping a tear from their eye, and sees the Big G following Apple’s emotive style of advertising, most recently seen in the FaceTime ads
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