Hollywood has been delayed Flack, who rep 3D TV manufacturer Panasonic, claiming Tinseltown rush to produce "become a bad" 3-D films in the wake of the success of James Cameron's Avatar is "damaged in 3D."
It is certainly true that even the most impressive camera and projection technology can not improve a bad script or a poorly made film. But where does the feeling of leaving current malaise 3D viewers 3D? Where producers and directors hope to see commercial television in 3D from the likes of Sky and Virgin Media will be in 2012 and beyond?
While the coverage of consumer 3D television is likely to continue to be dominated by the big sporting events like the London Olympics in 2012 and apparently other types of "event TV" - is also a possibility that soon should begin to see greater investment in the new 3D content decent radio drama and documentary?
In addition, broadcasters are not only ones who are shaping the future of 3D TV content production and distribution, manufacturers like Samsung and Sony recently launched its 3D TV-on-demand, to increase sales of the first to adopt the latest 3D TV.
Television producers and the BBC offering VOD in 3D
Sony, for example, recently announced their new experience of 3D video on demand streaming service for its Bravia LCD TV range of intelligent, offering highlights of the latest 3D movies, sports games and puzzles in 3D PS3 through BRAVIA Internet Video Service.
This service will soon be extended to 3D compatible Sony Blu-ray, and although it is a little more than a glorified advertising service to Sony movies and games now, it is hoped that 3D VoD offerings will be better with time with the Sony responds to the vague promise of "further expand the content line-up and promote the 3D experience among the content owners, as a forum through which to view their offers in 3D."
For its part, Samsung has been the fastest of the grid in the market for emerging 3D television, which has already captured over 50 percent market share in North America and Europe, according to the German market researchers GfK. Samsung sold 50.5 percent of 3D TVs in Europe in May 2011, followed by Sony with a market share of 21.8 percent and LG Electronics and Panasonic with 9.3 and 9.2 percent respectively.
Samsung's latest move is to offer ownfree 3D video-on-demand offers free movies, music videos and nature documentaries, delivered via 'Explore 3D "App Intelligent Samsung TVs.
Samsung to investigate
EXPLORE 3D TV manufacturers are beginning to offer their own VOD services and exclusive 3D
And, not to be less than the initial efforts of the media in the sky and the Virgin in the field of 3D TV broadcasting, the BBC is working on 3D VOD content, with Danielle Nagler, Head of HD and 3D for the BBC to reveal the recent World Forum 3DTV "3D feel instinctively, as a proposal for VOD in the long term, rather than a proposal for a channel from the BBC."
The BBC is already making some of its flagship entertainment properties, such as asStrictly Come ("one of the most brilliant 3D releases ever conducted a study") and 3D TV rights for major sporting events such as Wimbledon This clearly shows that the aunt is in 3D as a serious important business proposition in the long term.
While the BBC's first steps in 3D andthe various promotional gimmicks TV manufacturers are welcome among the new or soon to be buyers of 3D TV, the bottom line (the most demanding audience, at least) is knowing how and where the right high-quality 3D content to produce and send to the future.
The future of 3D TV show
Sky 3D helped pave the way for mass market adoption of the latest TV technology, a Sky executives, claiming that it wants to do 3D programming, what has already succeeded in HD
John Cassy, the instructor explained ofSky 3D 3DTV delegates at the World Forum recently, the sky is now "more than 3.5 million homes, costing us an extra £ 10 a month," more than 50 hours HD channels . "I do not see why we can not build a 3D take this country where a similar model."
After this event, and speaking exclusively to Tech Radar, Cassy, also revealed that although the 3D Sky is already in the air since October 2010 "'fair to say that we are still very close to the first trip in 3D, but if you look at what we have achieved at this time, I think it was a very strong start.
"We have delivered over 120 events live 3D sports - more than any other broadcaster in the world - including some really big world events like the Champions League final, the Ryder Cup, U.S. Masters, the final of the FA Cup, and more, much part of this sport.
"We also offer a place for all major Hollywood studios, and view movies in 3D on a place regularly every Friday and Sunday - and we expect to grow over the next year.Plus we also went into new areas, including the first won a BAFTA for his documentary with David Attenborough 3D flying monsters. "
It's certainly been a busy ten months of Cassy and her team of Sky 3D, but it is not at all shy to admit that they "know that we still have much to do because it's a stage Early technology, and we learn about it all the time. "
Although they have not released the official viewing figures for some time, subscribers to Sky Sky 3D is already within six (small) numbers, then what are the plans to expand and improve offer 3D the future?
3D London Olympics and the Rugby World Cup
Cassy is bullish on its belief that the Sky 3D is "to provide the best entertainment TV, but in a way you've never seen before - the greatest Premier League, the biggest golf events, the most great film through to ballet best or most amazing exclusive factual showing that we want to try running "television event." -. the things that are real treats for customers "
Researchers at GfK predicts that about 1.5 million 3D TV will be sold in the UK at the Olympics in 2012, also states that the first use of 3D TV has been faster than television and HD screens.
"It 'will be an important market," said Cassy, warming to his theme "Sky, and is optimistic about what the others are and will be doing. It' nice to see the BBC has tried some coverage of the Wimbledon final and doing a great job.
"There are some other great events coming later this year, as the finals of Rugby World Cup. And there is already a big debate about whether the London Olympics will be in 3D. And Sky would obviously love to see the right owners concerned broadcast both events in 3D. "
Where now is the theater in 3D?
Chasing the exclusive rights to cover ever-improving quality 3D world's largest "TV event" sports is clearly a strategy quite obvious to any television station with a premium offering in 3D, but what about the drama and 3D programming documentaries?
Sky has already made quite a splash in the promotion of avant-garde and documentary production 3D, with Matthew Bourne's ballet Swan Lake, the aforementioned David Attenborough documentary and the last dinosaurs Kylie concert will all be shot in 3D.
Swan Lake
Swan Lake: advanced 3D programming Sky Arts
"We have also done much more, as the documentary, in which Brian May tells the story of the 3D and the music-based programs with the Sky Arts series of books song," reminds Tech Radar Cassy. "We are trying to expand the range of the type of programming that we are making, but inevitably, sports and movies always register well enough on our list of things to get viewers.
"What's new drama 3D, is certainly something that we go through, but I do not think we necessarily have to race something that comes throughput time, logistics and costs of the drama -. 2D, 3D, not to mention I am very -. So we are taking important carefully out there, but I hope. that before long, you see the sky to make the play in 3D.
"And then the documentary part, we have worked with people like The History Channel and National Geographic. So we will continue to make your own 3-D documentary making, and we begin to partner more experienced in this type of big brands, which are the true legacy decision-making in this program. "
Plump for 3D on-demand Virgin
Virgin Media also offers its customers content through 3D movies on demand, free samples and trailers as well as 3D content exclusively for their clients XL package that signed agreements with Paramount, Disney and Warner Bros. for distribute the latest 3D movie, shortly after they are released.
Virgin has offered sports fans live 3D sports content of the prestigious European sporting events, like the Roland Garros French Open. What are the latest 3D company aims to increase the competitive advantage of Sky, BBC and other broadcasters?
"When the first attempt to launch commercial offers 3D TV, Virgin Mediacontinues content to offer families the most up-to-date available on the 3D market," said Virgin Media On Demand Development Director, Kevin O'Neil. "We believe that our On Demand service offers the best selection of 3D content, and a great way for families to get their dose 3D, so you can choose what they want when they want to see him."
This is a solid marketing ground, but supported by a large decent 3D content on the offer for all ages, with clock-as-you-like 3D blockbusters as Disney's TRON Legacy's Travels Gulliver and many Angryand disc quality, wildlife documentaries and science fiction already proposed.
"We will continue to work with content providers such as 3D Eurosport to provide our customers with live sports action in 3D," says O'Neil. "In recent months, the coverage of Virgin Media 3D sports event has grown from strength to strength, offering live 3D content from some of the most prestigious sporting events in Europe.
"Addendum to the 3D coverage of major sporting events to show the progress that has occurred in investment in sports broadcasting. It also underlines the commitment to innovation and development of this new technology, Eurosport and ESPN, have recently demonstrated.
Kylie Concert
CONCERTS 3D: Sky is proud of his latest film Kylie
"The main challenge for the future of content providers to deliver always the best 3D viewing experience either via live broadcast or on demand, and also to create 2D/3D events combined cost by leveraging technology . Virgin Media is ready to help the industry grow in 3D. There is huge potential for development in terms of types of shows and events that may be offered and will continue to work closely with content providers continuing to offer the best programming and latest available market.
"With the growing number of operators in the world 3D content creators or linear demand platforms, the demand for quality 3D programs is increasing and high are a growing market for providing content. The Holy Grail the mass market adoption and acceptance of 3D TV isglassless, although some manufacturers are saying it could be five years later. "
The executive of Virgin Media remains cautious about committing the specific promises for the future of 3D programming, beyond pointing howhe expect to see a larger number of 3D documentaries, dramas, music programs and the arts, adds warning that "the programming standards must be maintained with a good general rule is that if there is a good 2D and 3D is unlikely to help - it is necessary to form a solid and authentic narrative, along with high production values and quality of talent. "
"It will take a courageous filmmaker to produce a new drama or documentary in 3D, in addition to the Anthony Geffen by Atlantic Productions - which won a BAFTA for his film in 2011, flying monsters 3D - up that the public has reached a critical mass, "says Matthew Young, director of Britain iPONT an innovator and a technology partner for the likes of Sky and BBC free glass (auto-stereoscopic) 3D market.
3D TV content
Auto-stereoscopic: Although most of the television industry think it is at least five years away for the internal market
"The BBC has already said it was unclear whether the show under the 2012 London Olympic Games in 3D. The numbers are not there yet, it makes sense economically, but that will change."
Young people also reminds us that 3D TV is not (only) will be executed nobles of high quality documentaries and world-class sports and music festival coverage in the coming years, says that 'live' 3D "games of entertainment for adults, 3D porn and gambling feeds, also involved in the next year.
Addressing advanced 3D camera
It is clear that broadcasters are hoping to push the 3D TV content delivery quality as one of the next major unique selling points to keep viewers to watch their channel, or subscribe to their lucrative premium subscription packages. But what about production problems and constraints tech, 3D television producers are currently facing the camera 3D technology last?
"Some of the greatest challenges for event projects are the introduction of the 3D camera and the user experience," said Niall Duffy, director of multimedia services, multimedia technology experts Smiths. "First of all, the 3D cameras are more expensive and complicated, which is shooting for, that usually means there are far fewer camera angles 2D shoots, just to time constraints, which means that the finished product may seem less "dynamic" to the viewer.
"The introduction of 3D cameras are always very difficult as well," says Duffy, "which may have an additional effect - for example, emissions of golf, where you need several angles for each putt on final hole This be severely limited by the available 3D angles.
"There is still a lack of experience and ability when it comes to the production of 3D content, but is particularly acute in post-production and is simply down to the technology is relatively new, and users who have not had time to more work. "
Expertise in Duffy feels that the time is a strong volume of 3D content, two or three years ", the contents of which are produced with greater regularity in the market and ready for 3D. In fact, the relatively high cost of production 3D producer committed to providing high quality content created correctly. By the time the cost of production falls, the techniques and technology to create high quality 3D content should be more widely known and available. "
Finally, all the content producers are convinced that the 3D 3D broadcast TV room, determine the real future of 3D content, Don Alvarez, a 3D design software for Cynergy Systems Agency, tells us that, "3D TV is completely managed to push the manufacturer at the time. Demand It follows, of course, but the content is clearly behind the introduction of the device and the content is what really motivates long-term demand.
"We believe that the dollars in subscription sales focused on large 3-D TVs are covered with a real change is happening now to the 3D content look smaller, more personal. If Nintendo 3DS, 3D Optimus LG phone, or say next iPad 3D screens of small format personal Glasses let you go without a lot of price points more convincing large living room devices. "
It 'clear that not all areas of production and 3D TV content to think that this is a live broadcasting of 3D-capable smart phones and mobile devices are a threat to high-quality 3D content, with Sky John Cassyoffering its last word on this:
"As for marketing the Sky 3D is the most obvious problem that you can not view a 3D image in print or on the PC most 2D or television screens. So the more 3DSes Nintendo and 3D enabled smartphones and tablets that are in the hands of customers in the coming years, the options and the 3D TV as Sky have to promote their 3D content. "
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